Official Asian Betting Partner of Elche CF, Valencia CF, Athletic Club, Villarreal, RCD Mallorca 2021/22

11 Jan 2022
Official Asian Betting Partner of Elche CF, Valencia CF, Athletic Club, Villarreal, RCD Mallorca 2021/22


BK8 has been named as the official Asian betting partner of five La Liga clubs for the 2021/22 Spanish soccer season.

The new deals will see BK8 work with Valencia, Athletic Bilbao, Villarreal, RCD Mallorca and Elche on a range of player marketing initiatives throughout the partnership.

BK8 branding will also appear on the clubs’ Asian digital and social channels, while the deals also include virtual perimeter advertising rights in Asia during La Liga matches.

Spain’s clubs are limited to overseas betting deals after seven La Liga teams were last year ordered to cancel their sponsorship arrangements with betting companies by Alberto Garzón, the country’s minister of consumer affairs. That move came as the Spanish government introduced new laws prohibiting gambling sponsorship in sport.

One of those clubs, Real Betis, who previously had a partnership with Betway, recently agreed a shirt sponsorship deal with telecoms company Finetwork ahead of the 2021/2022 season.

Michael Gatt, BK8’s managing director for Europe, said: “We are very ambitious and to have joined forces with some of Spain’s leading clubs shows the determination we have to be able to address some of the work we want to do moving forward.

“We are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football.”

BK8 has been named as the official Asian betting partner of five La Liga clubs for the 2021/22 Spanish soccer season.

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Reviews

  1. I do saw their brand name appear on Villareal match. Not bad sia, able to sponsor on Spain Match.


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